My SOA Elevator Speech

A recent question on the ebizQ SOA forum involved this scenario:

"You're the CIO of a Fortune 500 company and you step into an elevator with your CEO. He asks why we should approve your seven figure SOA budget request. So what's your "elevator pitch" for SOA? Make it short and to the point – the elevator is already rising fast."

So, what would my answer be?

"SOA is the centerpiece of our IT strategy in direct alignment with the board of director mandated enterprise-level risk management initiative that ensures IT continuity, resilience, compliance with regulatory requirements such as SOX, asset protection, and minimization of negative financial exposure."

BTW, I timed my response to 25 seconds :).

* Originally posted on the ebizQ SOA Forum on September 24, 2009